A graphic identity for an automotive-based television network. Project included strategy, naming, branding, print collateral, commercials, social media presence, and promotional video and advertising.
The term apex when used in racing is the mid-point of each corner. Hitting each apex on a racetrack is vital to producing the fastest lap time possible. Automotive terminology, symbols, history, and imagery were studied thoroughly to complete the comprehensive branding program.
© Eric Shelton, 2017