HealthCare4AllPA is a non-profit organization based in Pennsylvania, dedicated to achieving a single-payer health care system. The new logo celebrates the Keystone State's heritage and provides a clear view on the organization's goal.
Through research, interviews, questionnaires, and conferences I developed an identity based on their key demographic and voters. Working closely with the nonprofit, I also created brochures, lapel pins, and marketing material to provide a clear and concise message to every voter of all ages.
© Eric Shelton, 2017